Selling your property

Sound advice on selling your property

You’re ready to sell your property. And, while you’re looking forward to seeing the word “SOLD” posted from the curb, you know there’s a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who’ll join you in the process.

You deserve much more than a sign in the yard, flyers in a box and an occasional open house. You deserve an agent who will be at your side from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale, including:

Price your home strategically so you’re competitive with the current market and price trends.
Recommend staging strategies your home to cast a positive light on the features most important to buyers.
Optimize your home’s Internet presence, including plenty of photographs and a description of your property.
Market your property’s availability via email, direct mail and through open houses to find prospective buyers.
Provide you with weekly updates detailing my marketing efforts.

The local real estate market expertise of our KW team means we’re able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell. Every market is unique – from Pretoria to Johannesburg to Cape Town, the Northern Cape, the Western Cape and Port Elizabeth – so our marketing plans and staging strategies effectively target and attract your potential buyers. We dig deep to learn the unique selling points of your property and neighborhood. It’s a formula for success.

Of course, we’ll take the time to listen, understand your challenges and goals, and answer any questions you may have along the way.
Things to consider when staging your home…

It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Did you know well-placed furniture can open up rooms and make them seem larger than they are?

Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home’s appeal:

Exterior
Interior
For Showings

Interior

Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).
Clean or paint walls and ceilings.
Shampoo carpets.
Clean and organize cabinets and closets.
Repair all plumbing leaks, including faucets and drain traps.
Clean all light fixtures.

Exterior

Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).
Clean or paint walls and ceilings.
Shampoo carpets.
Clean and organize cabinets and closets.
Repair all plumbing leaks, including faucets and drain traps.
Clean all light fixtures.

For showings

Turn on all the lights.
Open drapes in the daytime.
Keep pets secured outdoors.
Play quiet background music.
Light the fireplace (if seasonally appropriate).
Infuse home with a comforting scent like apple spice or vanilla.
Vacate the property while it is being shown.

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